Digital presence
Social media planning to post consistently
The problem with most profiles isn't a lack of will to post, it's not knowing what to post. Without a plan, each post becomes a decision from scratch, and consistency is lost.
I build the editorial line, calendar and formats with you, so your social media runs at a pace you or your team can actually keep up.
What social media planning is
It's the document that defines who you talk to, what you talk about, in which formats and how often. It turns the profile into a channel with purpose, instead of an improvised showcase.
The plan connects with the website and the Google Business Profile: social media sparks interest, the website explains and WhatsApp converts.
Who it's for
Anyone who wants to run their own social media but needs direction.- Anyone who only posts when they find time and feels stuck.
- In-house teams that need a guide to follow.
- Anyone starting a professional profile from scratch.
How it works
- 01
Positioning
We define the audience, tone of voice and the topics that show your work clearly.
- 02
Editorial line
I organize content pillars and example topics for each one.
- 03
Calendar and formats
We build a realistic calendar and templates for carousels, short videos and stories.
- 04
Training
You learn to produce, schedule and read the metrics that really matter.
What you get
Everything is registered in your name and documented. Training is always included: four 1-hour sessions so you can master each tool.
- Positioning and tone-of-voice document
- Content pillars with topic suggestions
- Monthly editorial calendar
- Editable post and story templates
- Reviewed bio and highlights with a link to your website
- Training in production, scheduling and metrics
Frequently asked questions
What's the difference between social media planning and management?
With planning, I hand over the plan and teach you to execute it. With management, I take over the day-to-day operation. Many people start with planning and decide later.
How often should I post?
The right frequency is the one you can keep. We set a realistic pace together, with quality, instead of a target abandoned within a month.
Do you guarantee followers?
No. Follower count depends on many factors and isn't the best indicator. The focus is attracting the right people and turning interest into contacts.
Does it work for TikTok and LinkedIn too?
Yes. The editorial line is adapted for each network that makes sense for your audience.
Shall we get your next digital project off the drawing board?
A short, no-commitment conversation to understand where you are.
Message me on WhatsApp