Digital presence
Paid ads management on Google and social media
Well-made ads put you in front of people already looking for your service. Poorly made ones burn budget without bringing a single contact.
I plan, set up and follow campaigns on Google Ads and Meta Ads (Instagram and Facebook), always with contact tracking and a monthly report you can understand.
What paid ads management is
It's creating and following paid ads on platforms like Google, Instagram and Facebook. The work includes choosing the audience, keywords, copy and budget and, above all, measuring what each dollar invested brought back.
Without tracking, ads are a gamble. That's why every campaign starts with tracking of WhatsApp clicks, calls and form submissions in place.
Who it's for
Anyone with an organized website and profile who wants to speed up incoming contacts.- Anyone already using the “boost” button without knowing if it pays off.
- Businesses with specific services that people search for on Google.
- Anyone who wants a clear report, without jargon.
How it works
- 01
Goal and budget
We define what counts as a result (contact, appointment, visit) and a suitable budget.
- 02
Tracking
I set up Google Analytics and conversions before any ad goes live.
- 03
Campaigns
I create campaigns, ads and audiences, following each platform's policies.
- 04
Monthly follow-up
I adjust what isn't working and present a report with cost per contact and next steps.
What you get
Everything is registered in your name and documented. Training is always included: four 1-hour sessions so you can master each tool.
- Ad accounts in your name
- Conversion tracking (WhatsApp, phone and form)
- Google Ads and/or Meta Ads campaigns
- Optimizations throughout the month
- Monthly report in plain language
- Monthly alignment meeting
Frequently asked questions
How much do I need to invest in ads?
There's no single amount. Budget depends on competition, region and goal. During discovery we estimate a starting point and adjust based on real data.
Is the ad spend included in the service?
No. Ad spend is paid directly to Google or Meta, on your card and account. The service covers planning, setup and follow-up.
When will I see results?
Ads start bringing visits right after approval, but the first weeks are for learning what works. There's no way to guarantee a number of contacts.
Can healthcare professionals advertise?
Yes, within their professional council's rules and the platforms' policies. Ads are informative, with no promised results and no prices used as bait.
Shall we get your next digital project off the drawing board?
A short, no-commitment conversation to understand where you are.
Message me on WhatsApp